Vol. 2, No. 30
TODAY'S LESSON: Traffic
If your website traffic has been slipping off over the last year, you're not alone. Professor
I.M. Geeky of the Webology Institute recently reported that Web traffic has been "like, way,
way down lately." In a slumping economy, this is no great surprise.
But hey, there are all sorts of indications that the economy is back on track. Must have
something to do with all those cool and trendy berets they were selling at the Olympics.
Sold like buttered hotcakes, I understand.
With the market on the upswing, it's time to get your website back in the public eye. If that
means starting the online store you've always dreamed about, by all means. If it means
a marketing push, then get on it. Or perhaps you have less lofty goals, and just want to
draw some cheap traffic to your site so you can brag to all your friends. Fair enough.
Here's a few ideas on how to get moving.
>>> Traffic <<<
The traffic here in the Bay area is so bad that people are starting to use sea kayaks for
their commute to work. And let me tell ya, it's pretty entertaining watching them suits juggle
lattes while they bounce around in those little boats. If the traffic to your site isn't as heavy
as you'd like, there are ways to get it flowing more swiftly.
Looking to direct more traffic to your site? The Lycos InSite program delivers guaranteed
48 hour inclusion and 48 hour refresh of your content within their Web search index for a
full year. This ensures your site is always available to the Web-surfing public.
"Free Traffic Tips"
What's that, you don't like paying for anything, ever? OK, then how about going the cheap-o
route to search engine optimization.
Another great way to attract traffic is through marketing. But what does marketing mean? It
usually has something to do with making money, but it also has to do with attracting attention.
Whatever the case, here are some tips on how to define it for your own goals.
>>> Business <<<
If you're going to get your website back in the public eye, better make sure everything is
ship-shape. This could mean anything from battening down the code to updating your content
and graphics. If you're not sure where to start, maybe you should open up a dialogue between
you and your audience.
Who visits your site, and what do they want? Answers to these questions can be extremely
helpful as you set out to build and fine-tune your site. Unfortunately, getting your hands on this
kind of data is tricky business.
"Mine Your Data"
Almost every Web server worth its salt has some sort of system that stores information about
which pages, images, and files are requested, who requests them, and how many bytes are
transferred. All of this information is dumped into a log file that is stored in a specific location
on your server.